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Discover business in Colombia

Colombia is the 3rd largest e-commerce market in Latin America, making it an attractive opportunity for international businesses. Worldline can help you access this market without the need for a local legal entity.

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Market snapshot

Colombia's e-commerce sector has experienced notable expansion, presenting a profitable opportunity for online businesses seeking to broaden their reach throughout Latin America.

50,000,000+

Population

69%

Internet penetration

$18.8 Bn

E-commerce market size

21%

CAGR (2020-2025)

Payment landscape

Colombia's e-commerce transactions are undergoing a rapid evolution as digital technology continues to transform the payment landscape.

E-commerce by Device Type

Preferred Payment Methods

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Payment methods

Explore key payment methods to help you increase audience coverage and maximise payment conversion in Colombia.

Cards

Cards comprise 60% the Colombian payment landscape. We can help you access the most relevant credit and debit cards in Colombia.

Cash-based Payments

With real-time confirmation and easy UX, Efecty is one of the most popular cash payment vouchers in Colombia.

E-wallets

E-wallets comprise 5% of the Colombian payment landscape. Learn more about NEQUI, the most widely used digital wallet in Colombia.

Bank Transfers

PSE is a payment option connected to several Colombian banks. With it, consumers can buy online through direct debit from their bank accounts. Discover our bank transfer products.

Discover our payment products in Colombia

Cross-Border Remittance Solution

Worldline has been doing business in Latin America for over 20 years. We understand the challenges and risks involved and we enable you to process payments locally in Colombia without needing a local entity. Worldline's Cross-Border Remittance solution provides:

Access to local payment methods and currencies

Recurring payments

Instalment capabilities 

Higher approval rates with local acquiring

Fund remittance out of Latin America in USD or EUR 

Simplified taxation, risk, and compliance

No local entity required 

One integration into multiple markets

Gateway solutions

Through Worldline’s local Gateway* service, we simplify your payment activity by connecting you with major acquirers within Latin America.

Access to local acquirers through a single integration

Easy routing between multiple acquirers

Enhanced reporting and reconciliation**

* Available only for merchants with a local entity in Latin America

** Available via the Gateway Plus solution (Brazil and Mexico only)

It pays to change.

See how Worldline Global Collect can cut costs and boost efficiency in your global operation.

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